Downloadable Course: Xanthe Appleyard, Lois Mckenzie – Uncategory
Here’s What You Get:
PHASE 001
The Core Truth Hosted by Lois
Your message isn’t something you invent. It’s already there. This is where we unearth it.
We articulate your category-defining message with:
- The defining truth your business is built on
- The one-sentence manifesto that makes your work inevitable
- The counterpoint that gives your message weight
- The strongest POVs that sharpen your leadership
Most people start with “How do I explain what I do?”
We start with: What do I refuse to water down?
PHASE 002
The Cultural Shift Hosted by Lois & Xanthe
Messaging without movement is just noise. This is where we turn your message into momentum.
We uncover:
- The real reason your audience hasn’t made the leap yet (it’s deeper than you think)
- The invisible forces keeping people stuck (internalised industry norms, societal expectations, guilt, fear — name them, dismantle them)
- The wider cultural tension that makes your message urgent right now
- The “where is this conversation getting stuck?” factor (and how to break it open)
Your work doesn’t exist in a vacuum.
This is how we make it part of a bigger shift
PHASE 003
The Place to Land Hosted by Xanthe
You don’t need to be “everywhere.” When your message is positioned correctly, it pulls. And when you build the right ecosystem around it, it spreads.
This is where Xanthe makes your message inescapable by teaching you:
- How to build an audience around your message without selling your soul to the internet
- How to create a movement, not just a following (so people don’t just listen to you — they talk about you)
- How to become a leader in the conversation & create a conversation that your community join WITH YOU (instead of either them or you feeling like just another participant in something that they only half believe in)
Because a powerful message alone isn’t enough.
It needs a place — and a platform — to land.
Uncategory is a 5-week high-impact messaging sprint designed to sharpen your message, deepen your clarity, and expand your reach — without putting you on the content treadmill or asking you to give up your life and soul to social media.
RECORDED WORKSHOPS
These are deep-dive, come-to-the-table-with-your-notebook style sessions where we break down what your message actually is (and why it hasn’t been landing), how to shape the conversation around your work, and how to get seen without getting louder.
Feedback sessions
You’ll bring your words, your rough drafts, your “is this too bold?” questions — and we’ll help you sharpen, clarify and shape them in real time. You’ll also witness what’s working (and not working) for others — and walk away with more insight than most paid programs deliver in months.
TEMPLATES + RESOURCES
Everything we share, from frameworks to messaging breakdowns to bonus writing prompts, is yours to keep and revisit whenever you’re ready to evolve again. Because messaging isn’t a one-time thing. It’s a process of becoming unmistakable and having the tools to evolve over time will impact your business sustainability more than just about any other strategy you could implement
COMMUNITY CONNECTION
For peer feedback between calls, you’ll be inside a tight, intentional container with other founders, creatives, and big thinkers who are also defining the conversation in their space. No algorithms. No noise. Just powerful people doing powerful work, and finally saying it the way it deserves to be said
Categories: Product For Sale
Tags: Lois Mckenzie – Uncategory, Xanthe Appleyard
Size: 1.24 GB
Delivery: ONLINE STREAM (+ Download)
View Files (PROOF): Link
Sales Page: Link
Archive: Link