Here’s What You Get:

Everything You Need to Launch, Learn, and Scale Smarter

If you’re trying to make more money in eCommerce but feel stuck… this is for you.

Maybe you’ve run a few ads that didn’t work. Maybe you’re unsure if your product, funnel, or pricing is the problem. Or maybe you’re just tired of Googling your way through it all.

This Starter Kit gives you the clarity, confidence, and proven system to finally build real momentum.

You’ll learn from the best experts across every discipline… ad strategy, pricing, offer design, creative testing, landing pages, and profit modeling… all in one place.

💥 Over $2,400 in value for just $649
🎯 Save 70% and build a business that actually works

The Core of the Kit: The Profitable Scaling Margin (PSM) Course

This is the course that changes how you run ads forever.

Most brands lose money and don’t even realize it… because they’re optimizing for the wrong metrics. This course teaches you how to:

• ✅ Stop chasing fake ROAS and start measuring real profit

• ✅ Model contribution margin to make smarter scaling decisions

• ✅ Understand your customer journey through transaction-level data

• ✅ Budget based on business outcomes — not just attribution guesses

PSM is the system I’ve used to help brands hit $1M+/week and exit for 8–9 figures. It’s the foundation for every other ad, offer, or funnel you run.

🎥 You Also Get 10 Masterclasses from Top Experts

Each one solves a key piece of your eCommerce puzzle:

• Creative Strategy via Customer Feedback – Use comments and reviews to make ads that convert.

• Using Psychology to Convert – Apply buyer psychology to every ad and offer.

• Don’t Let Performance Max Fool You – Learn when (and when not) to use PMax for eCom.

• Email Marketing & Lead Capture – Build high-converting funnels and automated flows.

• Enhancing Meta Ads with Google Shopping – Use Google to close the loop on your Meta spend.

• Google Search Ads for Meta Advertisers – Boost brand search to increase ROAS across all channels.

• Improving CVR & First Purchase Profit – Make your product page convert better and increase AOV.

• Price Testing & Profit Optimization – Get smarter about discounts, contribution margin, and LTV.

• TikTok Shops Made Easy – The blueprint for launching and scaling on TikTok Shops.

• TikTok Tips for BFCM – Evergreen TikTok ad strategy disguised as holiday content.

Want the Full Breakdown?

Here’s what each Masterclass helps you do:

• Creative Strategy via Customer Feedback

  Transform customer comments and reviews into high-performing ad angles. Learn how to read the voice of your customer and turn it into irresistible messaging.

• Using Psychology to Convert

  Go beyond basic hooks and headlines. Learn how behavioral psychology impacts conversion and how to use it in product pages, ads, and funnel copy.

• Don’t Let Performance Max Fool You

  With Raoul van Heerden. Understand how Performance Max really works… and when it’s hurting more than helping your brand. A must-watch for anyone running omnichannel.

• Email Marketing & Lead Capture

  How to collect leads without annoying popups, build automated flows that drive real revenue, and segment your list for smarter retention marketing.

• Enhancing Meta Ads with Google Shopping

  Turn missed Meta clicks into low-cost conversions using Google Shopping ads… and use retargeting smarter across both platforms.

• Google Search Ads for Meta Advertisers

  Capture buying intent, protect your brand, and increase post-click conversion rates with smart branded search campaigns.

• Improving CVR & First Purchase Profit

  The single most important lever in your funnel: improving conversion rate. Learn how to edit your site, structure offers, and fix friction fast.

• Price Testing & Profit Optimization

  With Drew Marconi. Use data to find your ideal price point. Learn discounting logic, revenue optimization, and profit-first decision-making.

• TikTok Shops Made Easy

  Step-by-step guide to launching your TikTok Shop, optimizing your catalog, and running ads that match TikTok’s native experience.

• TikTok Tips for BFCM

  With Ashley Wright. This isn’t just about Black Friday… it’s a year-round creative and media buying playbook that just happens to crush holidays.

📚 16 Actionable Ebooks – $752 Value

No fluff. No filler. These PDF playbooks cover:

• ✅ Scaling Meta Ads

• ✅ Building Retargeting Funnels

• ✅ Testing Creatives

• ✅ Pricing Psychology

• ✅ Email Strategy

• ✅ BFCM Planning

• ✅ Attribution Logic

• ✅ Offer Structure + more

🔥 30 Days Free in Disrupter Academy – $97 Value

Access everything that helps our best students grow:

• ✅ Weekly live coaching calls with Charley

• ✅ Real feedback on your ads, site, and strategy

• ✅ SOPs, templates, and swipe files

• ✅ Skool community with 200+ eCom operators

• ✅ Private chat, guest workshops, and job leads

🎁 Bonuses Included

• $100 Disrupter School Gift Card – Use it toward any future training or merch

• 🧢 Trucker Hat – Black mesh, snapback, founder-vibes. Actually good quality.

Charles Tichenor